WGSN ‘Primal Futurism’ Denim Branding

This trend has an authentic used workwear feel. A raw and aged approach for the denim purist. A direction inspired by light industry, look at blacksmiths as inspiration, look at their tools for metalwork details and techniques like burning, hand hammer stamped branding, heavy metal embossing, heat branding and oxidised copper metals. I also looked at leatherwork used as reinforcements. I liked the idea of the belt ironwork to create metalwork details and maybe little elements of bone material.

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