WGSN ‘The Story of Now’ Denim Branding

I developed this branding collection for the WGSN trend TSON, heavily inspired by industrial workwear and uniforms. Staying away from the tradition vintage railroad workwear style and creating a clean/basic uniform approach. Focusing on the idea of these pieces being inspired by uniform that on a weekly basis and sent off to the big industrial laundries and returned packaged, pressed with those delicate but lovely little launderette labels, tags, coat hangers, safety pins, stickers etc returned on them – this is the direction of the branding and trims.

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